Hermès Metaverse Fashion Shows, Cryptocurrencies, and NFTs.
September 2, 2022
Hermès is getting ready to join Web3 by filing a trademark application for NFTs, cryptocurrencies, and the Metaverse. This is a step toward joining Web3.
A document filed on August 26 with the United States Patent and Trademark Office (USPTO) says that the trademark includes software that can be downloaded and used “in online worlds” to view, store, and manage virtual goods, digital collectibles, cryptocurrencies, and NFTs.
It also filed trademarks for “retail store services with virtual goods,” “fashion and trade shows in online virtual, augmented, or mixed reality environments,” and “providing an online marketplace for buyers and sellers of virtual goods.”
The trademark application comes months after a lawsuit was filed against NFT project MetaBirkins for allegedly selling digital items under the Birkin name
Hermès has filed a trademark application covering nonfungible tokens (NFTs), cryptocurrencies, and the Metaverse in preparation for its entry into Web3. The new trademark application comes months after launching a lawsuit against Metabirkins founder Mason Rothschild in January for allegedly profiting from resales of his NFT Metabirkins collection using the brand’s Birkin name.
In a 47-page civil lawsuit against Rothschild, Hermès alleged that the MetaBirkins brand “blatantly rips off Hermès’ famous Birkin bag trademark by adding the generic prefix ‘meta’ to the famous trademark Birkin.
The lawsuit against Rothschild may factor in the company’s decision to seek safeguards for their Metaverse, crypto, and NFT-related products and tokens.
The luxury brand is neither the first nor the last to make Metaverse-related actions.
Luxury companies, including Dolce & Gabbana, Etro, Tommy Hilfiger, Estée Lauder, and Elie Saab, appeared earlier this year at Decentraland’s Metaverse Style Week, a four-day digital fashion event exhibiting wearables on virtual runways.
According to statistics from Dune Analytics, top companies such as Nike, Gucci, Dolce & Gabbana, Adidas, and Tiffany & Co. accumulated a total of $260 million in sales via NFTs last month.